What is plvs vltra?

Plvs Vltra is a Latin phrase that translates to "more beyond." It is the motto of the Spanish explorer and conquistador Hernán Cortés, who used it to express his desire to continue pushing beyond his limits and exploring new territories. The phrase has since been adopted as the motto of the national flag of Spain and is often used to symbolize the idea of pushing past one's limitations and striving for greatness. Additionally, "Plvs Vltra" is also the name of a design and creative agency based in New York City.